G.O.D. Fridays
There is no futures market for vintage coffee grounds. Properly grinding your quality coffee beans just before brewing is an unquestionable industry standard and an essential step for those professionals dedicated to brewing quality coffee.
By grinding-to-order you have the potential to open a Pandora’s Box of sensory pleasure and really allow your coffee to sing as nature intended. The GTO principle applies equally in your favourite coffeeshop as it does in your kitchen at home.
There are several reasonably-priced, home grinders out there that are more than suitable for the task – see here for several that Coffee Angel both stock and recommend. But given today’s economic reality, I can accept that not every coffee-loving home may be able to afford this small luxury / investment.
Rather than let you face the weekend with your local supermarket’s stale, pre-ground stock, we have come up with a compromise ((We still believe that grinding just before brewing is still the best option.)) – G.O.D. Fridays. That is ‘Grind On Demand’ in case you think I’ve suddenly decided to seek redemption for the follies of a misspent youth (not really the place to discuss).
So if your home is ‘sans grinder’, simply place your coffee order before 11am on any Friday ((This service excludes public and bank holidays.)) – either through our webshop or any of our locations in the Dublin Docklands – select how you would like your coffee ground and we will grind, seal and deliver to your home or office free of charge ((We do require that payment for coffee is made prior to delivery. This can be handled painlessly through our webshop. Just select ‘Local Collection’ on the checkout page and all shipping charges will be removed. Regrettably, this offer is only available to addresses within Dublin 1 and 2.)) within Dublin 1 or 2 before 3 p.m. that day.
When you get home, keep your coffee stored in a cool place (not the freezer), away from direct light and sealed until you need it. Exposure to oxygen will only speed up deterioration.
Grinding your coffee to order is without doubt the best solution. But if compromises must be made, I do think G.O.D. Friday’s are a great solution.
Comments
This sounds wonderful Karl, great idea!! I’m just sad that I don’t live in Dublin and can’t take advantage of this brilliant set up.
Thanks Julia. You’re too kind.
[...] This post was mentioned on Twitter by Mark Howell, Karl Purdy. Karl Purdy said: GOD Fridays continue. http://bit.ly/ayCjnu Orders in b4 11am for free delivery… [...]